The images above are a sample of Bess' Spring 2010 lookbook, which is rife with modern takes on Native American style. From tasseled ponchos to fringed shawls and textured leather jackets, the emphasis is on simplicity.
Paul Maffi photographed the Bess Spring 2010 lookbook, which was styled by Jason Farrer and features models Allen Roth and Nicolas Arakawa. Check out a preview of the collection above.
Implications - Due to the recent recession, consumers are limited in traveling abroad; however, they still seek foreign fashions that are culturally specific to express their individuality and love for travel. Companies eager to supply this fashion-conscious demographic can incorporate cultural elements into their product designs.