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Bespoke Bicycle Designs

Ron Arad Reinvents the Wheel with His Sprung Steel Bike

— January 23, 2013 — Lifestyle
It's not the first time in his career as a ground-breaking designer that Ron Arad has reinvented the wheel, so to speak. This bespoke bicycle design was created by the Israeli born designer as part of a fundraising event organised by the Elton John AIDS Foundation and the W hotel chain.

Arad's masterful design 'Two Nuns' uses sprung steel for its wheels in a repetitive ribbon like design. Amazingly the bike is fully functional.

Six other people known to be at the top of their creative field were asked to reinterpret the classic 'boris blue' bike used by Londoner commuters into a functional work of art. The bikes were then used by vistors to the W hotel. Check out the video above for one visitors fun ride through the streets of London on Ron bespoke bicycle.




Photo Credits: designboom, ronarad
Trend Themes
1. Sprung Steel - The use of sprung steel in bicycle designs presents an opportunity for improved durability and unique aesthetic appeal.
2. Bespoke Bicycles - The trend of creating custom-made bicycles offers businesses a chance to tap into the growing demand for personalized and one-of-a-kind products.
3. Functional Works of Art - Combining functionality with artistic design in bicycles opens up opportunities for businesses to cater to the niche market of art enthusiasts and collectors.
Industry Implications
1. Bicycle Manufacturing - The bicycle manufacturing industry can explore the integration of sprung steel into their designs to create innovative and durable bicycles.
2. Luxury Brands - Luxury brands can capitalize on the trend of bespoke bicycles by offering high-end customized options with unique designs and materials.
3. Art and Design - The art and design industry can collaborate with bicycle manufacturers to create functional works of art, appealing to collectors and art enthusiasts.
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