Edgy Urban Lookbooks

The Bershka August/September 2013 Catalog Stars Yulia Terentieva

Edgy and urban, the Bershka August/September 2013 style book offers the perfect casually dark wardrobe for the upcoming fall season. The occasional bodysuit, mini skirt and crop top holds onto the summer heat while the predominance of black as well as the addition of knits calls for cooler weather.

Shot by photographer Mar Ordonez, the Bershka August/September 2013 style book stars model Yulia Terentieva. The blonde beauty posed in the Spanish retailer's jerseys, form-fitting dresses and mesh, all of which were styled by Emiliano Di Mola. Captured in studio against a dark blue backdrop, the outfits are all black and white.

The looks featured throughout the Bershka August/September 2013 style book were perfected with a red lip and punk hair by beauty artist Sergio Esche.

Edgy Urban Fashion
Opportunity for retailers to create edgy, urban-inspired clothing lines for the upcoming fall season.
Minimalist Color Palette
Opportunity for designers to explore the use of black and white in their collections, offering a clean and sophisticated aesthetic.
Alternative Beauty
Opportunity for beauty brands to embrace punk-inspired hair and bold makeup looks.

Sectors Adopting This

Fashion Retail
Fashion retailers can capitalize on the trend by designing and selling edgy, urban-inspired clothing for the upcoming fall season.
Fashion Design
Fashion designers can explore the use of black and white in their collections, offering a minimalist yet striking aesthetic.
Beauty
Beauty brands can embrace the trend by creating products and looks inspired by punk hair and bold makeup.
SCORE
6.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 95%
Activity 82%
Freshness 8%

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