The Berluti Fall 2012 collection is a first from the iconic shoemaker and shows a refreshingly classic and refined take on menswear. The line, debuted in Paris, was presented in a tableau-style show on adult men aged 25 to 72, who read leather-bound books, played chess and gathered around a dramatic, Last Supper-worthy table laid out for a feast. The collection reflected this stark shift from the norm, which usually means teenaged boys walking down a runway in less-wearable accessories.
Berluti, a subsidiary of LVMH, is now at the helm of designer Alessandro Sartori, handpicked by Antoine Arnault. The maturity of the models in the Berluti Fall 2012 show was emulated in the standard, well-tailored looks by Sartori that contrast the "extremist" looks upon which other menswear collections have thrived.
Why This Trend Is Growing
- Sophisticated Menswear
- Opportunities for classic and refined takes on menswear, moving away from the norm of trendy and youth-focused collections.
- Tableau-style Presentations
- Disruptive innovation opportunities in fashion shows that move away from runway presentations to create more immersive, theatrical experiences.
- Subtle Luxe
- Space for discreetly luxe fashion lines that cater to mature and affluent demographics.
Industries Being Reshaped
- Luxury Menswear
- The Berluti Fall 2012 collection is a strong example of the luxury menswear industry.
- Fashion and Apparel
- Opportunities for fashion and apparel industry professionals interested in new ways to present designs beyond traditional runway formats.
- Hospitality and Event Planning
- Disruptive innovation opportunities in luxury event planning that allow for immersive, sophisticated events.
