Japanese streetwear label BAPE works in collaboration with Medicom Toy on a series of special Be@rbricks toys referencing its own label. There are two bear-shaped figurines that boast familiar pattern designs -- it shows off the visuals of BAPE's Shark hoodie and its signature 1st camo print. The two are also available in two colorway options of either green camo or a darker desert camo option. The third and final figurine recalls the label's signature little mascot, baby milo.
Notably, the brand-referencing toys also come with flexible screws, which enables the figures to rest in a variety of different positions. The set of Be@rbricks toys by BAPE and Medicom are set to launch online and in-store beginning February 3rd.
Key Themes Behind This Trend
- Streetwear Mascot Figurines
- Streetwear brands can innovate their marketing strategy by creating collectible figurines based on their iconic designs.
- Collaborative Toys Collections
- Collaborations between toy makers and fashion brands can create new revenue streams for both industries.
- Flexible Design Toys
- Toys with flexible screws present unique opportunities for customization and interactivity.
Where This Applies
- Streetwear
- Streetwear brands can expand their products offering by creating collectible figurines based on their iconic designs.
- Toy Manufacturing
- Collaborating with fashion brands can increase demand for collectible toys and broaden their market reach.
- Retail
- Retailers can leverage these collaborations and unique toys to drive foot traffic and sales in-store.
