To complement the promoted luxury lifestyle, British automobile company Bentley has recently launched their first Bentley frangance line. The fragrance range has three distinct scents with a rather varying prices.
The ‘Lalique for Bentley Crystal Edition,’ composed by Mylène Alran from the French perfume house, Robertet costs $4655 for a 40 ml bottle. The ‘Bentley for Men,’ created by French perfumer Nathalie Lorson from the perfume house Firmenich, is going for $93 for 100ml.
The outrageous price differences aside, the fragrance line essentially promises all consumers a lifestyle ingredient that promotes and supports the fast, rich and the glamorous. It is a launch that many Bentley fanatics will jump on in no time.
What's Driving This Trend
- Luxury Auto Fragrances
- The launch of Bentley's fragrance line demonstrates the trend of luxury auto brands diversifying their product offerings beyond automobiles.
- Expensive Perfumes
- The varying prices of Bentley's fragrances highlight the trend of luxury perfume brands charging exorbitant prices for their products.
- Lifestyle Branding
- Bentley's fragrance line reflects the trend of luxury brands using scent to enhance their brand image and promote a specific lifestyle.
Who This Affects Most
- Luxury Auto
- Luxury auto brands like Bentley are extending their brand reach into the fragrance industry to attract and engage a broader consumer base.
- Perfume
- The launch of Bentley's fragrance line showcases the potential for high-end perfume brands to collaborate with luxury auto brands to create exclusive and aspirational products.
- Marketing and Branding
- The use of fragrances by luxury brands like Bentley presents an opportunity for marketing and branding professionals to create unique experiences and associations for consumers.
