Endurance Race-Inspired Luxury Cars

The Bentley Continental 24 Honors the 24 Hours Nurburgring

The Bentley Continental 24 is a special edition model designed to celebrate the automaker's participation in the 24 Hours Nurburgring endurance race. The number "24" is obviously a reference to the race but it also tips off the planned production run, with all 24 cars destined for European customers. The Bentley Continental 24, based off the top-tier Supersports trim, is designed to mimic the GT car running in the German endurance race. There are carbon fiber bits on the exterior and in the interior, and the livery matches that of the racing Continental.

For those who don't want a black and yellow car the Bentley Continental 24 is also available in a red and black crystal exterior color scheme. Regardless of the color chosen all buyers will get a four-seat coupe with a ridiculous 6.0-liter W12 engine capable of pumping out 700 horsepower and 750 lb-ft of torque. Delivery is set to begin in July and prices start at $280,600.

Endurance-inspired Luxury Cars
Luxury carmakers are creating limited edition endurance-inspired models, offering opportunities for collaborations with motorsports events and sponsors.
Carbon Fiber Exterior and Interior Design
The use of carbon fiber material in luxury cars is becoming more common, providing opportunities for car designers and manufacturers to further innovate the use of this lightweight and durable material.
High-performance Large Engines
Large, powerful engines are being sought after by car enthusiasts, providing opportunities for manufacturers to produce more high-performance models with large engines like the 6.0-liter W12 used in Bentley Continental 24.

Sectors Adopting This

Luxury Car Manufacturing
Luxury car manufacturers can offer limited edition models inspired by motorsports events, collaborating with racing events and sponsors to create unique and sought after cars.
Motorsports Events and Sponsors
Motorsports events and sponsors can collaborate with luxury car manufacturers to create unique and sought after limited edition models that can be used to generate excitement and attention around these events.
Carbon Fiber Manufacturing
Carbon fiber manufacturers can work with luxury car manufacturers to further innovate the use of this material in the automotive industry both for external and internal design features.
SCORE
3.6 out of 10
GENDER
70% Men30% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 26%
Freshness 8%

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