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‘Bent Out of Shape' Explores Canada's Contribution to Design

 - Jul 14, 2010   Updated: Aug 9 2011
References: & fastcodesign
'Bent Out of Shape' is an exhibit at the Design Exchange in Toronto that explores Canada's post-war contribution to industrial design. With themes ranging from technology, invention, social change and home decor, Canada has contributed more to the international design scene than you think.

Did you know Canadian Fred Moffatt invented the first electric kettle? There's many more Canuck design facts to learn at the 'Bent Out of Shape' Design Exchange exhibit.

Implications - Consumers are appreciative of products related to their geographic residency because they feel these items represent a significant part of their identity. They will, in turn, purchase these items to support and proliferate their the location being represented. Corporations looking to entice consumers into buying their wares may consider utilizing geographic references in their products' physical design.