The Elle Russia May 2015 photoshoot captured by Ben Morris displays the striking, offbeat beauty looks of hair expert Kenna. In place of perfectly styled ringlets or pin straight tresses, model Sabrina Nait sported twisted braids and windswept hair in each snapshot.
Stylist Renata Kharkova matched the chaotic roots of this Elle Russia editorial with distressed, cut out dresses, color blocked tank tops and high rise cutoff denim shorts. In addition to being noticeably free spirited, Kharkova's selection of pieces are also well-suited to the beach setting displayed here.
Make up artist Yacine Diallo kept this production natural and simplistic. Rose-hued lips and thick eyebrows proved to be all that was needed to compliment Kharkova's ensembles.
Key Themes Behind This Trend
- Chaotic Beauty
- Beauty trends are moving towards a messier, undone look which presents an opportunity for innovative hair and makeup products that embrace natural and chaotic styles.
- Distressed Fashion
- Distressed fashion is becoming more popular, presenting an opportunity for innovative designers to create pieces with strategically placed cuts and rips that complement the chaotic beauty trends.
- Natural Makeup
- The use of natural makeup in editorial shoots and fashion shows is becoming more prevalent, presenting an opportunity for innovative makeup brands to create products that enhance natural beauty rather than masking it.
Where This Applies
- Beauty
- The beauty industry can take advantage of the chaotic beauty trend by creating products that support natural, undone styles.
- Fashion
- The fashion industry can explore distressed fashion as a way to complement the chaotic beauty trend with strategically placed cuts and rips that create unique, edgy looks.
- Makeup
- The makeup industry can capitalize on the natural makeup trend by creating products that enhance natural beauty instead of covering it up.
