The UK-based artist Ben Fearnley has applied his expertise to a series of motivational messages. The messages have been placed upon posters thanks to Fearnley's typographical skills, an offshoot of his roles as a graphic and digital artist.
Sentences that read "The best way to predict the future is to create it" and "Genius is one percent inspiration and ninety-nine percent perspiration" have been taken from the mouths of some of society's greatest thinkers. Quotes from the likes of Albert Einstein, Steve Jobs, Paul Arden and Thomas Edison are all included here. Given their famed backgrounds, many of these phrases are central to pop cultural references, enabling shoppers and readers to pick up on the roots of Fearnley's work at once.