The new ads for Bellerose Childrenswear are taking cues from adult denim ads, featuring the backs of topless boy models strutting their toddler bums. The ads are funny in a cute innocent way. The denim actually looks pretty good on the toddlers, even with the bulk of their diapers.
The Bellerose Childrenswear ads are modeling their "Denim for kids" line, which boasts denim for all sizes of little ones. I'm intrigued as to how well these ads will attract attention to the company; some people could find it a little odd.