The Belchior 2013 Collection ad campaign showcases the thrift store's offerings in a very creative way. Model Gracie Hans is posed on the floor, yet not necessarily in the way people might first think. Instead, she looks as though she is in motion. An ongoing theme for many photographers right now, the Belchior 2013 Collection ad campaign nevertheless adds a darker tone due to its nighttime photoshoot.
Captured by Renato Pagliacci, a photographer based in Rio de Janeiro, Brazil, the Belchior 2013 Collection ad campaign is full of intrigue. It looks like the Brazilian beauty is running away from something. At least she's doing so in style. The looks were perfected by make-up artist Sabrina Sanm.
Key Themes Behind This Trend
- Floor-posed Fashion Ads
- This trend of floor-posed fashion ads provides an opportunity for fashion brands to showcase their unique collections in a creative and attention-grabbing way.
- Nighttime Photoshoots
- This trend of nighttime photoshoots adds a darker and more intriguing tone to ad campaigns, providing an opportunity for photographers and fashion brands to experiment with different themes and styles.
- Model Movement
- This trend of capturing models in motion provides an opportunity for photographers and fashion brands to create dynamic and energetic ad campaigns that stand out from more traditional static poses.
Where This Applies
- Fashion
- The fashion industry can take advantage of this trend of floor-posed fashion ads by experimenting with different poses and settings to showcase their collections in unique and attention-grabbing ways.
- Photography
- The trend of nighttime photoshoots and capturing models in motion provides an opportunity for photographers to experiment with different lighting, settings, and styles to create compelling and dynamic images.
- Advertising
- The trend of floor-posed fashion ads, nighttime photoshoots, and capturing models in motion provides an opportunity for advertising agencies to create attention-grabbing and memorable campaigns that stand out in a crowded advertising landscape.
