Rhonda Zwillinger Encrusts Vintage Objects in Beads

 - May 9, 2009   Updated: Jun 13 2011
References: virtualshoemuseum
Rhonda Zwillinger is an amazing artist who encrusts belongings from her past with amazing glass beading. Shoes, furniture and candelabras are all items which have had this treatment.

It is the shoes which I have fallen in love with most, however. As you can see, they have had a staggering transformation into real-life ruby slippers rather than secondhand shoes which would normally head to the charity shop.

Implications - This example illustrates the importance of offering customization to a product line. North American society is very individual-centric, and as such, many consumers will resort to modifying their own products in order to differentiate themselves from their peers. Corporations who offer a wide variety of products with limited amounts of quantities will likely enjoy great financial success due to the sense of exclusivity that their product lines create.