The Beira-Rio Stadium received a revamp by Hype Studio, characterized by massive steel trusses that rise up from the ground surrounding the building and climb all the way to the roof.
The steel trusses have a white exterior, which is mainly what people can see when walking up to the place. Other improvements were also made to the building, including putting in more VIP rooms, a shopping center as well as a museum. Considering how many people will be moving through the area for the World Cup, it makes sense to ensure that the stadium is spruced up to its best abilities. Hype Studio recently completed this just in time in the month of April 2014.
Photo Credits: designboom, hypestudio.br
Key Themes Behind This Trend
- Steel Truss Stadiums
- The use of steel trusses in stadium construction presents an opportunity for disruptive innovation in the construction industry.
- Integrated Shopping Centers in Stadiums
- The integration of shopping centers in stadium construction creates opportunities for disruptive innovation in the retail industry.
- Stadium Revamps for Large-scale Events
- The need to revamp stadiums in preparation for large-scale events presents an opportunity for disruptive innovation in the construction industry.
Where This Applies
- Construction
- The construction industry can utilize steel trusses in innovative ways for stadium construction and renovations.
- Retail
- The integration of shopping centers within stadiums creates opportunities for retail innovations.
- Event Management
- Revamping stadiums for large-scale events presents opportunities for innovative approaches to event management.
