Following in the footsteps of many other restaurants, Buffalo Wild Wings has added a new Beer-Battered Fish Sandwich to its menu for the Lenten season.
Every year, fast food brands race to roll out new seafood offerings ahead of Lent. This year, Buffalo Wild Wings is marking the season with its new Beer-Battered Fish Sandwich. The tasty new offering consists of a wild-caught, Icelandic haddock filet that's been finished with a beer batter. The fillet is served on a lightly toasted hoagie roll along with shredded iceberg lettuce and house-made garlic tartar sauce. The whole sandwich is also served with a side of tangy coleslaw. Participating Buffalo Wild Wings locations are also serving new Fish and Chips made with the same wild-caught Icelandic haddock
Image Credit: Buffalo Wild Wings
Key Themes Behind This Trend
- Seafood Offerings
- With the race to roll out new seafood offerings ahead of Lent, other fast-food brands can introduce innovative seafood dishes to capitalize on increased customer demand during this period.
- Beer-battered Dishes
- Beer-battered dishes are gaining popularity in the fast-food scene and this trend can be extended to other dishes both in the fast-food and casual dining industries.
- Seasonal Menu
- Creating seasonal menus that celebrate specific seasons or holidays will increase customer engagement and keep menus fresh and relevant.
Where This Applies
- Fast Food
- Fast food chains can offer seasonal menus and introduce innovative seafood and beer-battered dishes to attract customers during the Lenten season.
- Casual Dining
- Casual dining restaurants can also offer seasonal menus and capitalize on the popularity of beer-battered dishes to attract customers looking for new and unique experiences.
- Seafood Restaurants
- Seafood restaurants can also take advantage of the increased customer demand during the Lenten season and offer new and innovative seafood dishes to attract customers.
