Just in time for cold winter days, McDonald's Japan has begun serving up a new Beef Stew Pie.
While McDonald's has been serving up pies for decades, these pies are usually of the sweet variety – apple, strawberry, chocolate. Now, the brand has introduced a savory version for Japanese customers to enjoy. Described as "perfect for winter," the new Beef Stew Pie features a delicious mixture of slow-cooked beef simmered with potatoes, carrots, and other vegetables. The savory stew is then wrapped up in a crispy turnover-style pie crust that can be enjoyed on the go.
The new Beef Stew Pies can currently be found at participating McDonald's locations across Japan for a limited time for the price of 180 Yen each.
Image Credit: McDonald's Japan
Key Themes Behind This Trend
- Savory Pies
- The introduction of savory pies by McDonald's Japan creates an opportunity for innovative food startups to experiment with new savory pie flavors and ingredients.
- Cold-weather Comfort Food
- As demand for comfort food grows during the colder months, restaurants can capitalize on this trend by offering hearty and comforting dishes like McDonald's Beef Stew Pie.
- Global Fast Food Menu Localization
- McDonald's Japan demonstrates the trend of fast food chains creating localized menus to appeal to local tastes and cultures.
Where This Applies
- Fast Food
- Fast food chains can create innovative and localized menus to appeal to new markets and expand their customer base through initiatives such as McDonald's Beef Stew Pie.
- Food and Beverage Manufacturing
- Companies in the food and beverage manufacturing industry can capitalize on the trend of savory pies by creating new and unique flavors for consumers to try.
- Street Food
- As more consumers seek on-the-go options, the trend of street food can be tapped into by offering portable comfort foods such as McDonald's Beef Stew Pie.
