McDonald’s Japan is now serving up Beef Stew Pie
Katherine Pendrill — January 2, 2022 — Lifestyle
Just in time for cold winter days, McDonald's Japan has begun serving up a new Beef Stew Pie.
While McDonald's has been serving up pies for decades, these pies are usually of the sweet variety – apple, strawberry, chocolate. Now, the brand has introduced a savory version for Japanese customers to enjoy. Described as "perfect for winter," the new Beef Stew Pie features a delicious mixture of slow-cooked beef simmered with potatoes, carrots, and other vegetables. The savory stew is then wrapped up in a crispy turnover-style pie crust that can be enjoyed on the go.
The new Beef Stew Pies can currently be found at participating McDonald's locations across Japan for a limited time for the price of 180 Yen each.
Image Credit: McDonald's Japan
While McDonald's has been serving up pies for decades, these pies are usually of the sweet variety – apple, strawberry, chocolate. Now, the brand has introduced a savory version for Japanese customers to enjoy. Described as "perfect for winter," the new Beef Stew Pie features a delicious mixture of slow-cooked beef simmered with potatoes, carrots, and other vegetables. The savory stew is then wrapped up in a crispy turnover-style pie crust that can be enjoyed on the go.
The new Beef Stew Pies can currently be found at participating McDonald's locations across Japan for a limited time for the price of 180 Yen each.
Image Credit: McDonald's Japan
Trend Themes
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Savory Pies — The introduction of savory pies by McDonald's Japan creates an opportunity for innovative food startups to experiment with new savory pie flavors and ingredients.
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Cold-weather Comfort Food — As demand for comfort food grows during the colder months, restaurants can capitalize on this trend by offering hearty and comforting dishes like McDonald's Beef Stew Pie.
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Global Fast Food Menu Localization — McDonald's Japan demonstrates the trend of fast food chains creating localized menus to appeal to local tastes and cultures.
Industry Implications
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Fast Food — Fast food chains can create innovative and localized menus to appeal to new markets and expand their customer base through initiatives such as McDonald's Beef Stew Pie.
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Food and Beverage Manufacturing — Companies in the food and beverage manufacturing industry can capitalize on the trend of savory pies by creating new and unique flavors for consumers to try.
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Street Food — As more consumers seek on-the-go options, the trend of street food can be tapped into by offering portable comfort foods such as McDonald's Beef Stew Pie.
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