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BeeBee

 - Nov 23, 2008   Updated: Jun 16 2011
References: bee-bee.de & designspotter
BeeBee is an innovative clothing company that takes your used shirts and repurposes them into personalized baby shirts and onesies. This is an excellent way to breathe new life into old clothing that would be otherwise thrown away.

Be careful which shirts you select for BeeBee, however; there are some designs, stains and bands you might not want to have to explain to your kids one day.

Implications - As the importance of reusable or sustainable products from corporations increases, one of the best ways a company can capitalize on the movement is by explicitly stating that their products are better for the environment than most others. By attaching a company's brand name to the Green movement, the company generates goodwill among eco-conscious consumers and the media.