Direct sales company Beautycounter is introducing the future of beauty stores with its new location in Los Angeles, which has a studio that livestreams in-store experiences. Like a recording booth, the outside of the store has a sign that lights up to indicate when a live recording is in session. While the front portion of the space is set up like a regular store, the back part of the store is set up with a studio and a stage that includes professional lighting and audio equipment.
Those who can't physically visit the store can interact with broadcasts on Beautycounter’s website so that they can explore new ways to shop.
At a time when many physical locations are closed or have restrictions in place for in-person shopping, many retailers are creating unique experiences that fuse elements of online and in-store shopping.
Image Credit: Beautycounter