Beautycounter’s Store Bridges Online and In-Person Experiences
Laura McQuarrie — December 2, 2020 — Business
References: fastcompany
Direct sales company Beautycounter is introducing the future of beauty stores with its new location in Los Angeles, which has a studio that livestreams in-store experiences. Like a recording booth, the outside of the store has a sign that lights up to indicate when a live recording is in session. While the front portion of the space is set up like a regular store, the back part of the store is set up with a studio and a stage that includes professional lighting and audio equipment.
Those who can't physically visit the store can interact with broadcasts on Beautycounter’s website so that they can explore new ways to shop.
At a time when many physical locations are closed or have restrictions in place for in-person shopping, many retailers are creating unique experiences that fuse elements of online and in-store shopping.
Image Credit: Beautycounter
Those who can't physically visit the store can interact with broadcasts on Beautycounter’s website so that they can explore new ways to shop.
At a time when many physical locations are closed or have restrictions in place for in-person shopping, many retailers are creating unique experiences that fuse elements of online and in-store shopping.
Image Credit: Beautycounter
Trend Themes
1. Livestreaming Shopping - By livestreaming in-store experiences, retailers can bridge the gap between online and in-person shopping, creating unique and interactive shopping experiences.
2. Interactive Online Experiences - The use of livestreaming technology allows customers to virtually explore stores and interact with products, providing a new level of engagement in online shopping.
3. Fusion of In-store and Online Shopping - The integration of livestreaming technology in physical stores enables retailers to bring the convenience and accessibility of online shopping into the traditional retail environment.
Industry Implications
1. Retail - Livestreaming shopping experiences disrupt the traditional retail industry by offering a more interactive and immersive way for customers to browse and purchase products.
2. Beauty - The beauty industry can leverage livestreaming technology to showcase product demonstrations and connect with customers in real-time, creating a more personalized and engaging shopping experience.
3. E-commerce - The integration of livestreaming in online stores introduces a new dimension of interactivity, allowing e-commerce platforms to offer more engaging and visually appealing shopping experiences.
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