Trying to replicate the looks of the memorable characters of Tim Burton's The Nightmare Before Christmas is much easier with these beauty masks than it is with makeup.
Although the face masks inspired by Jack Skellington and Sally depict skin that's been stitched together, the face masks promise to leave skin most and fresh after they have been applied.
As much as this costume-style beauty mask is perfectly fitting for Halloween, the brand also carries masks inspired by superheroes, traditional Japanese makeup, monsters, cats and more. Since plain face masks designed with function over form in mind can be frightening, many consumers are drawn to the idea of beauty treatments that are photo-worthy from start to finish.
What Makes This Trend Stand Out
- Character-inspired Face Masks
- Opportunities for makeup and skincare brands to create character-inspired face masks that appeal to consumers looking for fun and unique beauty treatments.
- Fun and Photogenic Beauty Treatments
- Opportunities for beauty brands to create treatments that are functional but also photogenic, appealing to consumers who want fun and instagrammable beauty experiences.
- Costume-style Beauty Products
- Opportunities for beauty brands to create costume-style beauty products that are not limited to Halloween, tapping into consumers' desire for unique and fun beauty experiences.
Sectors Adopting This
- Makeup
- Opportunities for makeup brands to expand their offerings into skincare with character-inspired face masks that appeal to consumers looking for fun and unique beauty treatments.
- Skincare
- Opportunities for skincare brands to create fun and photogenic beauty treatments that appeal to consumers looking for unique and instagrammable beauty experiences.
- Cosplay/entertainment
- Opportunities for cosplay and entertainment brands to collaborate with beauty brands to create costume-style beauty products that are not limited to Halloween, tapping into consumers' desire for unique and fun beauty experiences.
