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The Beauty Department 'Crown of Braids' Style is Summer Chic

Beauty stylist Kristen Ess has created another adorable braiding craze with the Beauty Department Crown of Braids style. Dressed up or down, the cute summer style is a breezy way of adding some phizazz to your hair without too much effort.

The concept is relatively simple, but actual execution is where it's important to have stylist Kristen Ess's simple and awesome instructions to get the chic look. Ess ensures that she has a way for both long and short-haired girls to rock the braided style this summer. Creating the looks that you find in fashion magazines is a specialty of Ess, a celebrity stylist who works alongside Lauren Conrad at the Beauty Department website that has become a huge hit for some great, easy styling.

Braiding Craze
The rising trend of intricate hair braids done in various styles.
Effortless Chic Hair
The trend of hairstyles that appear to be casual and done with minimum effort yet stylish.
DIY Hair Styling
The trend of teaching individuals how to do their hair without the need of a professional.

Industries Being Reshaped

Beauty & Fashion
A constantly evolving industry that inspires new hair and beauty trends.
E-learning
Online platforms focused on teaching hairstyling and DIY beauty techniques.
Social Media
Platforms like Instagram and Pinterest which inspire and promote new beauty trends.
SCORE
6.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 93%
Activity 91%
Freshness 8%