beautiful people and Mizuno join forces and bring both of their expertise into the joint project. The duo specialize in functional designs and the new pack focuses on just that. The two Japanese brands launch a pair of sneakers paired with a technical backpack design.
The shoes feature a variety of accents that are true to Mizuno, creating a customizable piece that centers around the idea of "the ultimate in beauty resides in function." The shoe features the INFINITY WAVE midsole foundation in a white color. It also features a special wavy hole perforation throughout the shoe with two pressure plates that offer compression and absorbs shock during running. The upper uses Mizuno's CHRONO INX 9 construction. The backpack comes with a battery pack, with a fan to keep it cool and breathable.
Image Credit: Beautiful People
What Makes This Trend Stand Out
- Functional Footwear Design
- The collaboration between beautiful people and Mizuno to create a pair of functional sneakers with customizable accents and performance features presents opportunities for disruptive innovation in the footwear industry.
- Integrated Backpack Design
- The technical backpack design with a built-in battery pack and fan presents opportunities for disruptive innovation in the fashion and accessories industry.
- Shock-absorbing Running Technology
- The use of pressure plates and the INFINITY WAVE midsole foundation in the Mizuno sneakers presents opportunities for disruptive innovation in the sports equipment industry.
Sectors Adopting This
- Footwear
- The functional design and customizable accents of the Mizuno and beautiful people sneakers presents opportunities for innovative disruption in the footwear industry.
- Fashion and Accessories
- The technical backpack design with a built-in battery pack and fan presents opportunities for disruptive innovation in the fashion and accessories industry.
- Sports Equipment
- The use of pressure plates and the INFINITY WAVE midsole foundation in the Mizuno sneakers presents opportunities for innovative disruption in the sports equipment industry.
