A breast massage work-shop has been opened in Paris by the bio-care brand Weleda. 45 minutes long, it is aimed at pregnant women and teaches them how to maintain the tone and shape of their chests through self-massage.
Anyone, of any age, is welcome, but Weleda clearly caters to an audience made up of pregnant women who wish to keep their breasts beautiful even after their pregnancies.
Implications - Young consumers do not want to make sacrifices and want to have the best of both worlds. This group want to be beautiful, have a career and raise of family. Companies should consider appealing to this demographic's sense of vanity to foster a deeper connection.
Why This Trend Is Growing
- Post-pregnancy Body Maintenance
- Opportunity for wellness brands to create specialized workshops and products for new moms to help them maintain their bodies after pregnancy.
- Self-care for Pregnant Women
- Opportunity for beauty and wellness brands to offer self-care workshops and products specifically tailored to the needs and concerns of pregnant women.
- Beauty Solutions for Time-constrained Mothers
- Opportunity for beauty brands to develop innovative products and services that cater to the time constraints of busy mothers, allowing them to maintain their appearance without sacrificing their other responsibilities.
Industries Being Reshaped
- Wellness
- Wellness brands can offer specialized workshops and products to help new moms maintain their bodies after pregnancy.
- Beauty
- Beauty brands can develop products and services specifically tailored to the self-care needs of pregnant women.
- Parenting
- Parenting brands can provide beauty solutions for time-constrained mothers, allowing them to easily maintain their appearance while juggling their parental responsibilities.
