A breast massage work-shop has been opened in Paris by the bio-care brand Weleda. 45 minutes long, it is aimed at pregnant women and teaches them how to maintain the tone and shape of their chests through self-massage.
Anyone, of any age, is welcome, but Weleda clearly caters to an audience made up of pregnant women who wish to keep their breasts beautiful even after their pregnancies.
Implications - Young consumers do not want to make sacrifices and want to have the best of both worlds. This group want to be beautiful, have a career and raise of family. Companies should consider appealing to this demographic's sense of vanity to foster a deeper connection.