The Beatles were more than just another pop band, having created music, art, and film that drove an entire generation manic for them, and LEGO is celebrating their influence with the new Beatles Yellow Submarine set. The LEGO set comes with all the pieces to assemble the submarine from the Beatles' cartoon movie, as well as LEGO people that look like the fab four themselves.
To be sure, the Beatles Yellow Submarine set is more for adult collectors and fans than for kids, as the fully assembled toy offers few functional features. However, Beatles fans will recognize the attention to detail in the set, as well as the obscure references to the film. For example, the set comes with a figure of Jeremy Hilary Boob, an absurd character who is mostly forgotten to pop culture in general.
What's Driving This Trend
- Pop Culture LEGO Sets
- The market for adult collectors and fans desires fully-featured LEGO sets that celebrate pop culture icons.
- Nostalgic Film-inspired Toys
- Toy companies can find success in creating toys that inspire nostalgia for classic films, such as The Beatles Yellow Submarine.
- Iconic Figures in Toy Form
- Toy companies can appeal to fans of celebrities and pop culture figures by creating LEGO models that resemble famous icons.
Who This Affects Most
- Toy Manufacturing
- Assembling nostalgic and unique LEGO sets can be a profitable venture for toy manufacturers.
- Entertainment Merchandising
- Film and music industry merchandise can expand into LEGO sets to provide additional revenue streams and fan engagement.
- Collectible Sales
- Focusing on adult collectors can provide an opportunity for specialty stores to sell unique, high-priced collectibles such as The Beatles Yellow Submarine LEGO set.
