Fashion is always better in the fall since there is more selection and a nice coat can make anything cool. Beams Fall/Winter 2009 collection brings back retro rad styles with their eyes firmly planted on the future.
This season’s offerings feature heavily on boyish influences and looks. With the Beams Fall/Winter 2009 designs signaling a step towards a more fashion forward look, while maintaining the retro 80's vibe we have all come to love/hate.
Implications - Male consumers in modern society are attracted to products that will help them put on display their fashionable side. Items that feature a more feminine touch appeal to men who want to explore different sides of themselves.