Beams Plus Sandals are the perfect solution for those who want to wear sandals in the summer, but think that feet are ugly.
Produced in Japan, the half-shoe, half-sandal creation features leather straps that cover the front of your foot and an ankle strap that circles around the back. The Beams Plus Sandals come in black or burgundy, and are made of high-quality leather -- the same type of leather that is used to make hunting boots. This high-quality leather makes for a supremely durable product. With a crepe sole, these sandals are a reinvention that fills a void in the market.
The half-shoe, half-sandal allows you to enjoy the summer at the back of your foot and keep covered up on the front -- just the fix that many were looking for.
What's Driving This Trend
- Half-shoe-half-sandal Footwear
- The Beams Plus Sandals product line is an example of the half-shoe, half-sandal trend that can be applied to other footwear products.
- Premium Leather Footwear
- Using high-quality leather such as that used in hunting boots can be a disruptive innovation strategy for other sandals and footwear products.
- Covered-front Sandal Footwear
- Addressing consumers who wish to cover the front of their foot, while enjoying the benefits of a sandal in summer is a disruptive innovation opportunity for the footwear industry.
Who This Affects Most
- Fashion Footwear
- The fashion footwear industry can take cues from the Beams Plus Sandals product line and incorporate the half-shoe, half-sandal trend into their own designs.
- Outdoor Footwear
- Using high-quality leather like that used for hunting boots or incorporating a crepe sole could be a disruptive innovation strategy for the outdoor footwear industry.
- Athletic Footwear
- Addressing consumer demand for a sandal that covers the front of the foot could be a disruptive innovation opportunity for the athletic footwear industry.
