As though shot on the surface of the sun, the BCBGeneration Fall 2011 ad campaign is hot, hot, hot. But more than that, it is also extremely glamorous and downright fashionable. A perfect shoot for the autumn season, the warm glow shining right off of the screen makes you think of falling leaves and crisp air. Yet the loose shorts, flowery frocks and vibrant colors still have a hint of summer in them.
Shot by David Roemer, he channels the both the sweetness of autumn and sensuousness of summer for an outcome that is sophisticated and stylish. The BCBGeneration Fall 2011 ad campaign provides an elegant inspiration for autumn that still clings to the femininity displayed during the hotter season.
Why This Trend Is Growing
- Glowing Glam
- Opportunity for beauty brands to create products that enhance natural glow and radiance.
- Fashionable Sensuousness
- Potential for fashion designers to combine sensuality with sophistication in their collections.
- Seasonal Inspiration
- Opportunity for seasonal brands to create campaigns that capture the essence of autumn while still reflecting elements of summer.
Industries Being Reshaped
- Beauty Products
- Disruptive innovation opportunity for beauty brands to create glow-enhancing products suitable for all seasons.
- Fashion Design
- Opportunity for fashion designers to create collections that blend sensuality and sophistication in an autumn-inspired way.
- Marketing and Advertising
- Potential for seasonal marketing campaigns to capture the attention of consumers by combining the aesthetics of autumn and summer.
