The gorgeous dresses seen at the BCBG Spring 2012 New York Fashion Week presentation were about as easy and breezy as you can get. For a brand that made its way into the fashion world and the hearts of the fashion elite with tight bandage dresses, the maxi dresses and loose, baggy tops seen this season are certainly uncharacteristic of BCBG but are a welcome change.
With maxi dresses in bright colors dominating the BCBG Spring 2012 collection, it is interesting to see the evolution of the BCBG brand. Halter necklines, sheer panels, fun and youthful cut-outs, and dresses in red and orange hues made the collection super wearable and one that fashionistas will surely be lusting over.
While the BCBG Spring 2012 collection may not be for everyone, those wanting to channel their inner diva and make heads turn with a dress that has a definite 'wow' factor will fall head over heels with this season's offering.
What's Driving This Trend
- Maxi Dresses in Bright Colors
- Disruptive innovation opportunity: Create a line of maxi dresses in bold, eye-catching colors that cater to the demand for fun and youthful fashion.
- Halter Necklines and Sheer Panels
- Disruptive innovation opportunity: Combine halter necklines and sheer panels in dresses to create a sexy yet sophisticated look that appeals to fashion-conscious consumers.
- Fun and Youthful Cut-outs
- Disruptive innovation opportunity: Design dresses with unique and playful cut-outs that add a touch of fun and edginess to the garment, targeting the trendy and adventurous market segment.
Who This Affects Most
- Fashion Retail
- Disruptive innovation opportunity: Introduce an online fashion retail platform specializing in selling trendy, geometric gowns like those seen in the BCBG Spring 2012 collection to cater to the fashion-forward consumer.
- Event Planning
- Disruptive innovation opportunity: Offer event planning services that focus on themed parties and occasions where attendees can showcase their glamorous, geometric gowns inspired by the BCBG Spring 2012 collection.
- Textile Manufacturing
- Disruptive innovation opportunity: Develop innovative textile manufacturing techniques that allow for the production of geometric-patterned fabrics utilized in creating stunning gowns, appealing to designers and fashion brands.
