After collaborating on ‘Answer V,’ Billionaire Boys Club’s ICECREAM and Reebok continue their sneaker-driven partnership. The BBC x Reebok Zig Kinetica II ‘Digi-Camo’ comes dressed in a dusty olive and muted camo pattern, on theme with the collections ‘military-centric’ aesthetic.
“The 'BBC Zig Kinetica II' was inspired by the quality and functionality of tactical gear,” said BBC. “We wanted to bring some of those functional elements to this shoe through details such as speed lace hooks, as well as nylon pull tabs at the heel and tongue for ease of accessibility. The Digi-Camo comes from our archives, and we thought it would be the perfect pattern for this utilitarian silhouette.”
The shoe has unique design aspects like the white stitching, which decorates the exterior of the durable mesh uppers. The olive tones are seen on the perforated leather panels towards the rear, and the heel tabs conceal script that says “wealth is of the heart and mind, not the pocket.”
Image Credit: Reebok
What Makes This Trend Stand Out
- Military-inspired Footwear
- Footwear companies can collaborate with streetwear brands to bring military-style design elements into their products.
- Functional Detailing
- Shoe designers can experiment with functional features such as speed lace hooks and nylon pull tabs to add practicality to their products.
- Utilitarian Silhouettes
- Designers can create versatile shoe designs that balance both style and function, using durable materials and understated color schemes.
Sectors Adopting This
- Footwear Manufacturing
- Shoe companies can collaborate with fashion labels to create limited-edition collections that feature utilitarian design elements.
- Streetwear Fashion
- Streetwear brands can partner with footwear companies to create exclusive collections that draw inspiration from military-style design elements.
- Outdoor Retail
- Outdoor retailers can incorporate military-inspired footwear designs into their collections to appeal to customers looking for stylish yet practical options for outdoor activities.
