The New Bather Trunk Company Lookbook is Diving Board-Friendly
Megan Facciuolo — May 8, 2014 — Lifestyle
The Bather Trunk Company Spring/Summer 2014 Lookbook consists of various cannonball-inspired poses. The fun photos bring back childhood memories of your favorite ways to jump in a pool. And while most of us would probably admit that we still like a good cannonball here and there, these male models would probably out-splash us.
The lookbook consists of numerous male models donning streetwear-inspired swimwear in mid-air. The trunks they are wearing are clearly flexible due to all the bends and twisty positions that the models boast, which makes them the perfect swimwear for the active swimmer. So men, if you surf, swim or wind sail, these swimming trunks will keep you cool, comfortable and fashionable.
Best of all, the collection features a wide-range of shorts that come in vibrant prints and solid colorways that are appropriate for both on and off the beach.
The lookbook consists of numerous male models donning streetwear-inspired swimwear in mid-air. The trunks they are wearing are clearly flexible due to all the bends and twisty positions that the models boast, which makes them the perfect swimwear for the active swimmer. So men, if you surf, swim or wind sail, these swimming trunks will keep you cool, comfortable and fashionable.
Best of all, the collection features a wide-range of shorts that come in vibrant prints and solid colorways that are appropriate for both on and off the beach.
Trend Themes
1. Cannonball-inspired Swimwear - Disruptive innovation opportunity: Develop flexible and comfortable swimwear designs inspired by cannonball jumps for active swimmers.
2. Streetwear-inspired Swimwear - Disruptive innovation opportunity: Combine street style aesthetics with swimwear functionality to create fashionable and versatile swimwear options for men.
3. Vibrant Print and Solid Colorway Selection - Disruptive innovation opportunity: Offer a wide range of swim shorts in vibrant prints and solid colors that can be worn both on and off the beach to cater to diverse fashion preferences.
Industry Implications
1. Swimwear Manufacturing - Disruptive innovation opportunity: Integrate advanced materials and innovative manufacturing techniques to create flexible and durable swimwear designs for active swimmers.
2. Streetwear Fashion - Disruptive innovation opportunity: Explore collaborations between streetwear brands and swimwear designers to create unique and stylish swimwear options for fashion-forward men.
3. Beachwear Retail - Disruptive innovation opportunity: Curate a diverse collection of swim shorts that include vibrant prints and solid colorways to cater to the fashion preferences of beachgoers and poolside loungers.
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