Both Kat Von D and Billie Joel Armstrong of Green Day have been rocking bold eyeliner looks for decades, so it's only fitting that the pair collaborated in an eye liner-heavy cosmetics line called "Basket Case."
While most eye liners focus on creating sharp and delicate lines, this collection retails an "anti-precision" crayon liner that's perfect for achieving that effortless 'morning after' make-up look that's popular among punk rockers. The liner is enclosed in Gothic packaging which reads "Basket Case" -- one of Green Day's most popular songs. In addition the liner's lid features the signatures of both Billie Joel Armstrong and Kat Von D, providing fans' of the pair with a special treat.
While most cosmetic lines have shifted to more precise, cleaner looks, this collaborative effort aims to bring back the smeared, smokey-eyed looks worn by the rock stars of the 70's and 80's.
Why This Trend Is Growing
- Anti-precision Cosmetics
- There is a growing trend for anti-precision cosmetic products that allow consumers to create effortless looks.
- Collaboration Cosmetics
- Collaboration cosmetics are becoming more popular, with brands team up with celebrities or influencers to create new products.
- Revival of 70's and 80's Make-up
- There is a resurgence of interest in make-up looks from the 70's and 80's with brands creating products to cater to this trend.
Industries Being Reshaped
- Cosmetics
- The cosmetics industry has many opportunities to create anti-precision products and collaborate with celebrities or influencers.
- Fashion
- The fashion industry can explore the trend of 70's and 80's make-up looks and incorporate them into runway shows, clothing lines, and accessories.
- Entertainment
- The entertainment industry can take advantage of the collaboration trend by partnering with brands to create unique products for their fans and audiences.
