Coalatree's Baseline Midlayer is Sustainable and Performance-Driven
The Baseline Midlayer by Coalatree seems to be hitting all the marks—the garment is colorful and eye-catching (it is available in Gold, Green, Brick, and Charcoal colorways), and it is performance-driven and eco-conscious, as well. The piece is made out of recycled coffee fabric which gives it "many non-chemically added features that last for years." Additionally, the fabric guarantees that the piece is anti-microbial and odor-resistant. Coalatree has also made coated its Baseline Midlayer with a DWR—s Durable Water Repellent finish.
The design features hidden secure pockets and is extremely packable, which makes it perfect for travelers. Its performance-driven features also render it excellent for all kinds of sports—from skiing to hiking. Finally, the Baseline Midlayer by Coalatree also boasts double reinforced stitching for enhanced durability.
Image Credit: Coalatree
The design features hidden secure pockets and is extremely packable, which makes it perfect for travelers. Its performance-driven features also render it excellent for all kinds of sports—from skiing to hiking. Finally, the Baseline Midlayer by Coalatree also boasts double reinforced stitching for enhanced durability.
Image Credit: Coalatree
Trend Themes
1. Sustainable Performance Wear - There is an opportunity for designers to create fashionable and performance-oriented clothing that is made from sustainable materials.
2. Eco-friendly Fabric Innovation - R&D departments should explore the use of recycled, natural and organic materials to create innovative fabric with new performance features, such as odor and water resistance.
3. Versatile and Convenient Clothing - Clothing that is easy to transport, light in weight, and can be used in various environments, is an opportunity for businesses catering to travelers and outdoor enthusiasts.
Industry Implications
1. Sportswear - Companies creating sustainable, high-performance sportswear, made with innovative materials, will appeal to the growing demand of eco-conscious and active consumers.
2. Fashion Retail - Retailers can try to promote eco-friendly and performance-oriented clothing items in their collections to enhance their brand value and address sustainability concerns.
3. Travel and Outdoor Gear - The travel and outdoor industries can look to incorporate versatile and convenient clothing designs, such as packable and performance-enhancing clothing, into their product offerings.
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