The Baseline Midlayer by Coalatree seems to be hitting all the marks—the garment is colorful and eye-catching (it is available in Gold, Green, Brick, and Charcoal colorways), and it is performance-driven and eco-conscious, as well. The piece is made out of recycled coffee fabric which gives it "many non-chemically added features that last for years." Additionally, the fabric guarantees that the piece is anti-microbial and odor-resistant. Coalatree has also made coated its Baseline Midlayer with a DWR—s Durable Water Repellent finish.
The design features hidden secure pockets and is extremely packable, which makes it perfect for travelers. Its performance-driven features also render it excellent for all kinds of sports—from skiing to hiking. Finally, the Baseline Midlayer by Coalatree also boasts double reinforced stitching for enhanced durability.
Image Credit: Coalatree
Key Themes Behind This Trend
- Sustainable Performance Wear
- There is an opportunity for designers to create fashionable and performance-oriented clothing that is made from sustainable materials.
- Eco-friendly Fabric Innovation
- R&D departments should explore the use of recycled, natural and organic materials to create innovative fabric with new performance features, such as odor and water resistance.
- Versatile and Convenient Clothing
- Clothing that is easy to transport, light in weight, and can be used in various environments, is an opportunity for businesses catering to travelers and outdoor enthusiasts.
Where This Applies
- Sportswear
- Companies creating sustainable, high-performance sportswear, made with innovative materials, will appeal to the growing demand of eco-conscious and active consumers.
- Fashion Retail
- Retailers can try to promote eco-friendly and performance-oriented clothing items in their collections to enhance their brand value and address sustainability concerns.
- Travel and Outdoor Gear
- The travel and outdoor industries can look to incorporate versatile and convenient clothing designs, such as packable and performance-enhancing clothing, into their product offerings.
