The casual observer will think that the Barneys New York Fall 2013 ad campaign stars a couple of model sisters. But upon closer inspection, it becomes clear that one of the 'sisters' is not made out of flesh and blood. Instead, she is made out of wood. That is because she is a life-size marionette replica of model Lou Doillon. Some may find it creepy while others will deem it quite creative.
The Barneys New York Fall 2013 ad campaign was shot by photography duo Inez van Lamsweerde and Vinoodh Matadin. The amazing doll was created by set designer Shona Heath. The model, singer, actress, and daughter of Jane Birkin and Jacques Doillon even poses alongside the marionette at one point, which really shows just how similar they really are. Impressive.
Why This Trend Is Growing
- Marionette-inspired Fashion Ads
- Creating a line of clothing specifically for marionette models could open up a whole new market in the fashion industry.
- Model Replicas
- The use of replicas instead of actual models could be a new money-saving trend in the fashion industry.
- Artistic Photography Ads
- The use of innovative and unusual photography techniques could be a cutting-edge trend in advertising.
Industries Being Reshaped
- Fashion
- The fashion industry could benefit from exploring new ways to incorporate art and technology into their designs and marketing campaigns.
- Photography
- The photography industry could explore new and unconventional techniques to create visually stunning advertising campaigns.
- Entertainment
- The entertainment industry could embrace the use of marionettes and models to create unique performances and creative content.
