Tentacle-Tressed Models

Barneys Holiday 2010 Catalogue has Kirsi Pyrhonen in a Weird Food Spread

Food for thought: fashion and fine dining come together for this year's Barneys Holiday 2010 catalogue. In a cuisine-inspired theme, Barneys wishes everyone to "Have a Foodie Holiday."

Model Kirsi Pyrhonen claims her rights to be in the kitchen and have some fun, wearing nutritious greens, slimy seafood and cooking tools. She shows off looks from Balmain, Rag & Bone and Diane von Furstenberg, but it's the bizarre wardrobe in the Barneys Holiday 2010 catalogue that I can't seem to take my eyes off of.

Fashion-food Fusion
Opportunity to create a line of hybrid fashion and culinary themed clothing and accessories.
Edible Fashion Photography
Opportunity to create a trend in photography that features fashion models in visually striking food-related scenes.
Foodie Fashion Shows
Opportunity to create a new type of fashion show featuring food and culinary concepts.

Industries Being Reshaped

Fashion
Opportunity to expand into food and culinary fields for fashion brands.
Food and Beverage
Opportunity to collaborate with fashion brands to create culinary-inspired products and experiences.
Photography and Media
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SCORE
2.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 48%
Activity 19%
Freshness 8%

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