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Juxtaposing Heritage Workwear

BARENA's FW19 Capsule Blends Modern and Traditional Design

— September 2, 2019 — Fashion
BARENA is an elevated workwear label and it recently unveiled its latest collection designed for the Fall/Winter 2019 season. The Italian brand turns its attention to its roots this time around, capturing the lookbook at the Veneto by the water.

The seasonal designs are accompanied by work boats, gondolas, and more, showcasing the sense of traditional influence. The pieces are designed for layering purposes as well as oversized coats that are highly versatile and modern. The overall design language highlights heritage structures that are adorned in modern accents -- this is translated through pieces such as the work coat detailed with an oversized collar and wide work pants that match. The entire seasonal BARENA FW19 capsule is now available to shop online.
Trend Themes
1. Elevated Workwear - Opportunity for brands to blend traditional design with modern accents and create versatile pieces for the workwear market.
2. Layering Purposes - Innovation in designs that allow for effective layering, catering to the changing needs and preferences of consumers.
3. Heritage Structures - Utilizing traditional influences in design language to create contemporary pieces with a sense of history and nostalgia.
Industry Implications
1. Fashion - Brands can disrupt the fashion industry by introducing elevated workwear collections that combine traditional and modern design elements.
2. Retail - Opportunity for retailers to offer innovative and versatile layering options, catering to the evolving needs and preferences of consumers.
3. Home Decor - Bringing the concept of heritage structures into home decor, creating products that merge traditional architectural elements with modern functionality and style.
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