Printed Patterning Spring Clothing

Barbour and NOAH Join Forces on a SS21 Collection

Barbour and NOAH work in collaboration once again on a new collection of apparel for the Spring/Summer 2021 season. The bold looks are true to Barbour's classic silhouettes, bringing forth archival shapes such as the jackets from the 80s. This is a notable piece in the seasonal capsule, serving as the main focal point.

The two jackets are the iconic Beaufort wax jacket, which is complete in an all-over paisley pattern. The Bedale was originally made for equestrian purposes and is now detailed with a zebra print throughout. These bright patterns can also be seen detailing a selection of accessories as well. This includes the sports hat and the sports cap, as well as the backpack with pockets, buckle fastening, and drawstring.

Image Credit: NOAH

Printed Patterning in Fashion
Fashion brands can explore innovative methods of printing patterns onto clothing and accessories to create new and bold looks, just like the collaboration between Barbour and NOAH.
Reviving Classic Silhouettes
Brands can look towards historical designs and bring them back with contemporary twists, as Barbour has done with their 80s jackets in collaboration with NOAH.
Animal Print Trend
The use of bold animal prints, such as zebra patterns, can be incorporated into fashion collections to create visually impactful designs, as seen in the collaboration between Barbour and NOAH.

Industries Being Reshaped

Fashion Industry
Fashion brands can utilize innovative printing techniques and revitalize classic silhouettes to bring about fresh and unique designs, as demonstrated in Barbour and NOAH's collaboration.
Textile Industry
The use of bold printed patterning in fashion offers opportunities for the textile industry to create new fabrics and materials to meet the emerging trends in fashion design.
Accessories Industry
Fashion accessories such as hats, bags, and backpacks can incorporate bold prints and patterns to create distinctive designs that appeal to consumers, as shown in Barbour and NOAH's SS21 collection.
SCORE
1.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 18%
Activity 8%
Freshness 10%