If your 5-year-old daughter says she wants a BlackBerry for her next birthday, go ahead, smile and say that she can get one. Don’t worry about the data plan, though, because the 'Barbie Pocket Learner' by Oregon Scientific doesn’t need one. This phone is pretty much like your BlackBerry, only targeted towards a far younger audience.
The shape of the ‘Barbie Pocket Learner’ is similar to that of the BlackBerry, and will teach children numbers, spelling and reading.
Key Themes Behind This Trend
- Educational Mobile Phones
- The use of mobile phones as educational tools for children is on the rise.
- Child-focused Smart Devices
- There is an emerging market for smart devices specifically designed for children.
- Interactive Learning
- Mobile devices that incorporate educational games and activities are becoming increasingly popular.
Where This Applies
- Education Technology
- There is an opportunity to develop and market mobile devices specifically designed for classroom use.
- Toy Manufacturing
- Toy companies could expand their offerings by creating smart devices designed for children.
- Mobile Network Operators
- Mobile network operators could partner with educational content providers to offer specialized content for children on mobile devices.
