You've played chess before, but have you ever played chess on the interactive Barbara Kruger Chess set? Encompassing all the aspects of technology, luxury and geek, this chess set is certainly one-of-a-kind.
Priced at a luxe $30,000, this interactive Barbara Kruger Chess set comes equipped with integrated computers, 96 microprocessors and is gorgeously hand-built. If you're curious as to how this machine works, check out the video!
Implications - Products that combine utility, fun and fashion are sure to be successful in the eyes of consumers who expect their every demand to be met. Businesses that produce high-priced ticket items need to be increasingly conscious that consumers expect fashionable finishes within all aspects of product design.
Why This Trend Is Growing
- Interactive Chess Sets
- Disruptive innovation opportunity: Develop interactive chess sets that combine technology, luxury, and geek elements.
- Integrated Computers
- Disruptive innovation opportunity: Explore the integration of computers into luxury products to enhance functionality and user experience.
- Fashionable Finishes
- Disruptive innovation opportunity: Cater to consumer demand by incorporating fashionable finishes into high-priced ticket items.
Industries Being Reshaped
- Luxury Goods
- Disruptive innovation opportunity: Create high-end luxury goods that integrate technology to appeal to affluent consumers.
- Consumer Electronics
- Disruptive innovation opportunity: Develop consumer electronics with customized designs and luxury features to target the luxury market.
- Product Design
- Disruptive innovation opportunity: Prioritize fashionable finishes in product design across industries to meet consumer expectations.
