Experimental marketing comes in many forms, and this sentiment reigns true when considering the Bape MetroCards which were released in New York City this season.
The cards were released to celebrate the brand's 15th anniversary and demonstrate the creative out-of-the-box thinking brands undergo to catch a consumer's eye. The cards featured Bape's purple camo print, and include the logo, making for an ideal collector's item for both New York City inhabitants and streetwear aficionados.
The cards were only available at six New York subway stations, including Broadway-Lafayette Street, Bleeker Street, Spring Street, Prince Street, Spring Street and Canal Street. This exclusivity coupled with the limited-edition release offered consumers the incentive to quickly purchase one of these collector's items.
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