Global creative agency Wolff Olins has just released its #bandtogether bandannas in an effort to support organizations that value freedom and equality. The unique and beautiful bandannas were designed in collaboration with 10 different artists. The inspiration to create the bandannas came from the inspired movements and protests that were so prevalent in 2017. The idea was to create something that many could unite with and also play on the iconic usage of bandannas in protests.
The #bandtogether bandannas were produced in collaboration with online retailer Print All Over Me, which will be donating 100% of the proceeds to designated charities. As of now, the charities supported by the sales of these bandannas include: Planned Parenthood, ACLU, National Organisation for Women and many more. Some of the artists involved in this campaign include: illustrators Jing Wei, Will Bryant and Leah Goren, as well as musician and visual artist Hisham Bharoocha. Print All Over Me hopes that the sales and distribution of these bandannas will demonstrate the impact the artistic community can have on the greater world.
What Makes This Trend Stand Out
- Social Activism Merchandise
- Creating merchandise that supports social and political causes can be a disruptive innovation opportunity for businesses to engage with socially conscious consumers.
- Collaborative Design Partnerships
- Engaging with artists and designers to collaboratively create unique products opens up opportunities for disruptive innovation in the fashion and retail industries.
- Artistic Impact in Social Change
- Recognizing the power of the artistic community to drive social change can be a disruptive innovation opportunity for businesses to leverage in their brand messaging and partnerships.
Sectors Adopting This
- Fashion Retail
- In the fashion retail industry, incorporating socially conscious merchandise and collaborative design partnerships can create disruptive innovation opportunities that resonate with customers.
- Social Impact Organizations
- Social impact organizations can collaborate with artists and designers to create merchandise that supports their cause, providing a disruptive innovation opportunity to engage their audience and raise funds.
- Creative Agencies
- Creative agencies can play a key role in facilitating collaborative partnerships between artists, designers, and businesses, enabling disruptive innovation in the creation of socially conscious products.
