Kappa Released a New Collection of Sportswear for the BANDA Line
Madison Mackay — February 26, 2018 — Luxury
Popular streetwear company Kappa created a new collection of heritage sportswear for the BANDA line. Originally released in Fall 2017, a new version of the line has been long awaited. Featuring new designs, silhouettes and color schemes, these new clothes are designed for the upcoming warm weather.
Using bright colors such as teal and orange, the brand aims to put a summery twist on traditional sportswear. Although these clothes are comfortable and oversized, each piece was made to be worn as a statement piece instead of gym wear. The BANDA line includes the brand's classic OMNI logo on the silhouette of every sweater, jacket, t-shirt, hoodie and vest.
Image Credit: Kappa BANDA, Unfollow
Using bright colors such as teal and orange, the brand aims to put a summery twist on traditional sportswear. Although these clothes are comfortable and oversized, each piece was made to be worn as a statement piece instead of gym wear. The BANDA line includes the brand's classic OMNI logo on the silhouette of every sweater, jacket, t-shirt, hoodie and vest.
Image Credit: Kappa BANDA, Unfollow
Trend Themes
1. Heritage Sportswear - Opportunity for other brands to innovate and create their own heritage-inspired sportswear collections, with a modern twist.
2. Bright Color Schemes - Opportunity for other sportswear brands to incorporate bold and bright color schemes into their collections for a unique and fresh look.
3. Statement Pieces - Opportunity for fashion brands to create statement pieces that can easily be incorporated into everyday wear, blurring the lines between activewear and fashion.
Industry Implications
1. Streetwear - Streetwear brands can take inspiration from Kappa's BANDA line and create their own versions of heritage sportswear, targeting consumers who are looking for stylish yet comfortable clothing.
2. Sportswear - Other sportswear brands can incorporate brighter color schemes and unique designs into their collections for a fresh and eye-catching look.
3. Fashion - Fashion brands can take inspiration from Kappa's statement pieces and create their own unique items that can easily be incorporated into casual wear, blurring the lines between activewear and fashion even further.
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