Band of Outsiders is honoring the late-great surfing photographer LeRoy Grannis with its latest collection, which features some of his best work. Grannis was a photographer who trained his lens on the burgeoning California surf scene of the 1960s. His work has appeared in magazines and museums across the globe and is now being made into a collection of polos by Band of Outsiders.
I'll freely admit that I didn't know who LeRoy Grannis was until I stumbled across the Band of Outsiders Leroy Grannis polo collection. This collection is awesome because it helps spread the work of a great photographer who captured the American surf scene in its infancy and who otherwise might have gone unknown by people who don't surf. The shirts have a surprisingly high level of quality and are currently being sold by Colette for $380. Nobody ever said art fashion would be cheap.
Why This Trend Is Growing
- Surf Culture Fashion
- Creating vintage-inspired apparel and accessories that pay homage to the iconic surf photographers and reflect the style and vibe of the surf culture.
- Nostalgic Luxury Fashion
- Designing upscale clothing that evokes nostalgia and brings back the iconic cultural elements of the past, such as vintage photography prints and classic aesthetics.
- Artistic Collaborations
- Partnering with artists to showcase their work through creative products, such as fashion collections, that introduce their art to a wider audience.
Industries Being Reshaped
- Fashion
- By collaborating with influential photographers to create fashion lines featuring their work will improve customer experience and create a new collection that people are willing to pay a premium for.
- Museums
- Exhibiting fashion collections that highlight iconic cultural elements, such as the legendary surfing photographers' works, would attract a whole new audience to the museum and bring in a new source of revenue.
- Tourism
- Creating tourism experiences based on the surf culture of different regions by producing fashion lines inspired by that culture and working with the people and history of the region to inspire and offer an authentic experience to customers.
