Stylish Sister Lookbooks

The Band of Outsiders Fall 2013 Catalog Stars Rashida and Kidada Jones

Some people might be aware of the fact that actress Rashida Jones has an older sister, if only because said sibling was engaged to Tupak Shakur at the time of his tragic death; others will now be aware thanks to the Band of Outsiders Fall 2013 lookbook. Posing alongside her older sister, Kidada, the 'Parks and Recreation' star dons urban and slightly quirky ensembles. The latter is mainly due to the headdresses.

The Band of Outsiders Fall 2013 lookbook was shot by the brand’s creative director Scott Sternberg. Captured in the classic Polaroid style the label has become known to use, the preview of the campaign is not as silly as past ones. Nevertheless, where Rashida is involved, nothing should be underestimated.

Sibling Lookbooks
Opportunity for brands to showcase the unique bond and style of siblings in their lookbooks.
Quirky Ensembles
Innovation in fashion design focusing on urban and slightly quirky ensembles that make a statement.
Classic Polaroid Style
Revival of the classic Polaroid style in fashion photography for a vintage and authentic feel.

Sectors Adopting This

Fashion Retail
Fashion retailers can incorporate sibling lookbooks to attract customers and showcase their clothing lines.
Fashion Design
Fashion designers can experiment with quirky ensembles to create unique and eye-catching designs for their collections.
Photography
Photographers can adopt the classic Polaroid style in their fashion shoots to provide a nostalgic and timeless appeal to their work.
SCORE
2.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 57%
Activity 16%
Freshness 8%

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