A Latvian cab company called Baltic Taxi is outfitting all the cars in its fleet with bike roof racks in a move to better accommodate cyclists. By implementing the Bicycle Taxi, they are encouraging people to take up cycling by improving the quality of the car service. The idea is that more people will be likely to ride bikes if they know Baltic Taxi is there to bail them out if they run into trouble. Whether it's a tire puncture, unexpected inclement weather or a sudden change of plans, the recently launched service will have bike racks ready for passenger use.
Currently four cabs have been converted into Bicycle Taxis, which aim to reach clients in 10 to 15 minutes.