Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Pink Flamingo Pizza's Inflatables Help Mark the Spot

 - Dec 7, 2008   Updated: Jun 16 2011
References: pinkflamingopizza & springwise
Pink Flamingo is a Parisian pizzeria with a novel form of delivery. Already known for their unique pizza names and toppings, Pink Flamingo now gives out pink, helium-filled balloons with each order. No, it's not just a have-a-nice-day gesture. The balloons help the delivery person to find the drop-off point. People who order a pizza can have it delivered to the location of their choice. Clever.

Implications - There is no easier way for a corporation or brand to create immediate brand awareness than by altering a time-honored tradition with a ridiculous publicity gimmick. By thinking outside of the box and unabashedly maintaining a marketing gimmick, the company can capitalize on the attention by offering a strong product to consumers whose interest sparked from the PR stunt.