Life Vest Messengers

The Bag to Life by Ehrensache Won't Deploy in an Emergency

Seems like anything can be made into a stylish accessory (and I use the word 'stylish' loosely here, of course), just take a look a the Bag to Life.

Designed by German company Ehrensache, the Bag to Life is actually fashioned from used life vests. Each unique onto the next, it's good that Gizmodo.com decided to clarify one crucial bit of information (or lack thereof). Ladies and gents, adventurers of all kinds, this will not save you from a tight spot, ok?

Upcycling Fashion Accessories
Designing innovative fashion accessories by repurposing used or discarded materials.
Eco-friendly Bags
Creating bags and backpacks using sustainable and eco-friendly materials.
Fashion with Social Impact
Focusing on fashion and accessory lines that raises awareness around social issues and contribute to a social cause.

Sectors Adopting This

Fashion Industry
Shifting to sustainable and socially-driven fashion models can disrupt the industry and create new business opportunities.
Travel Industry
Developing eco-friendly and sustainable travel accessories can capture the market's increasing demand for sustainable travel.
Safety Equipment Industry
Developing innovative and fashionable safety equipment can disrupt the industry and cater to the needs of fashion and safety-conscious consumers.
SCORE
2.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 14%
Activity 57%
Freshness 8%

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