BadDETT is a new company that aims to promote musicians through fashion. BadDETT is a subscription-based service that offers subscribers one t-shirt fitted with a QR code that can be used to download music.
BadDETT releases one new shirt a month, with each shirt promoting a different group or artist. Stitched into each shirt's tag is a QR code that, when scanned, lets you download a Zip file containing tracks from the artist(s) on the shirt. The subscription comes in packages of six and 12 months with subscribers getting a price break of around $5.50 for each shirt purchased (shirts are priced at $31 apiece for non-subscribers).
I am not someone who goes in search of unknown musical acts, but I still love the idea behind badDETT. Here's hoping a service like this can take hold in America as there are tons of unsigned artists who could benefit from some fashionable promotion.
Key Themes Behind This Trend
- Fashionable Promotion
- Disruptive innovation opportunities can be found in creating fashion-forward promotional strategies for artists and musicians.
- QR Code Technology
- Disruptive innovation opportunities lie in leveraging QR code technology to enhance the music listening experience and connect artists with their audience.
- Subscription-based Services
- Disruptive innovation opportunities exist in developing subscription-based services that combine fashion and music to promote up-and-coming artists.
Where This Applies
- Fashion
- The fashion industry can embrace disruptive innovations by aligning with musicians or artists to create unique, downloadable fashion items that promote their work.
- Music
- The music industry can explore disruptive innovation by incorporating subscription-based services that offer fashion items with downloadable music to promote emerging artists.
- Technology
- The technology industry can seize disruptive innovation opportunities by developing QR code solutions that enhance the relationship between fashion and music, enabling consumers to access new music easily.
