Monkeyman is the name French Photographer Pierre Beteille goes by. He is brutally honest about his work, and I love it. He says he is not a photographer or an artist, he just makes images. He says he shoots very average, or even bad, photos and just makes them better via Photoshop. He definitely has some fun and creates very original works.
Implications - The power of photoshop has stretched the boundaries of creativity, providing a surreal aspect regular photography can't achieve. Photo manipulation provides an abstract quality that's attractively alluring for viewers who seek fantastical elements in products. With an appropriate concept, businesses can use themes of the metaphysical to market a product to instill interest in consumers.