Famous models like Kendall Jenner and Gigi Hadid weren't the only celebrities on the runway at the Balmain X H&M show, as the Backstreet Boys performed a finale set. Sporting Balmain x H&M pants, jackets and V-necks, the beloved boy band finished off the show with a burst of 90s fever.
Prior to the "Backstreet's Back" performance, the high-fashion models walked the immense runway, criss-crossing across the concrete stairs and walkways in an almost never-ending cycle. At a rather fast pace, models like Victoria's Secret's Alessandra Ambrosio wowed the audience with the luxurious clothing. The collection featured a lot of black and gold with zippers, leather and sheen.
As clothing that uses satin and glitter can appear to be of different levels of quality, there was certainly a mix. However, the fact that the Backstreet Boys performed will likely be what stuck out to the Millennials at the New York City show.
Image Credit: Dimitrios Kambouris/Getty Images for H&M, Harper's Bazaar
What's Driving This Trend
- Model-musician Collaborations
- The integration of famous musicians performing at high-fashion runway shows presents an opportunity for brands to attract a wider audience and create unique experiences.
- Nostalgia-inspired Fashion
- The resurgence of 90s fashion in runway collections taps into Millennials' fondness for nostalgia, offering brands a chance to capitalize on trend-driven consumer preferences.
- Luxury Streetwear
- The fusion of high-end fashion with casual streetwear elements allows designers to target a younger demographic seeking trendy yet comfortable clothing options.
Who This Affects Most
- Fashion
- The fashion industry can explore partnerships with musicians to create memorable runway shows that generate buzz and increase brand visibility.
- Music
- The music industry can leverage collaborations with fashion brands to reach new audiences and enhance their brand image through fashion-forward performances.
- Event Management
- Event management companies can cater to the growing demand for experiential fashion shows that combine live music performances with unique runway experiences.
