Designed to fix the issues with hauling a heavy cooler while traveling, the new Yeti Hopper Backflip Soft Cooler is a soft alternative with back straps.
The new product features the same insulation that is trusted to keep items chilled in a regular cooler, as well as a DryHide Shell that works in collaboration with a HydroLop zipper to make sure every user is comfortable and dry while carrying it. The exterior is rugged and durable enough to withstand any type of weather with a flip-top opening, making it leakproof and spillproof. Each cooler offers a simple carrying system and added handles that are all adjustable to fit perfectly every time.
Yeti's new Hopper Backflip Soft Cooler is a unique option that simplifies camping, hiking and picnicking.
What's Driving This Trend
- Soft Coolers
- The durable backpack coolers trend is creating opportunities for soft cooler designs that are portable and easy to carry.
- Weather-resistant Materials
- The use of weather-resistant materials in backpack coolers presents innovative possibilities for products that can withstand various outdoor conditions.
- Adjustable Carrying Systems
- The trend of adjustable carrying systems in backpack coolers opens up potential for customizable and comfortable carrying solutions for outdoor enthusiasts.
Who This Affects Most
- Outdoor Gear
- The durable backpack coolers trend is impacting the outdoor gear industry, prompting the development of innovative products that cater to outdoor activities.
- Travel and Leisure
- The rise of durable backpack coolers presents opportunities for the travel and leisure industry to offer convenient and efficient cooling solutions for travelers and outdoor enthusiasts.
- Consumer Goods
- The demand for durable backpack coolers creates a disruptive innovation opportunity for consumer goods companies to develop versatile and durable products that meet consumer needs.
