Back to Eden in WestEast Magazine is a somewhat morbid editorial that envisions two nomads wandering through a post-apocalyptic landscape. Photographer Paul de Luna captures models Lily Zhi and Aysche Tiefenbrunner in fashion from the likes of Roberto Cavalli, Rodarte and Alexander Wang.
Stylist Mindi Smith kept things loose and free-flowing for Back to Eden in WestEast Magazine. Long, loose skirts catch the wind at just the right angles, while netted veils and headpieces allude to the bleak future of fashion.
Makeup artist Martin Schmid used Smashbox Cosmetics to create smudged horizontal lines underneath Tiefenbrunner's eyes, while Zhi was given eyeliner that almost looks like watercolor paint and an exaggerated, V-shaped brow line. These cosmetic cues lend an even more unusual feel to the editorial.
Key Themes Behind This Trend
- Post-apocalyptic Fashion
- Fashion industry can explore designs and styles that reflect a post-apocalyptic narrative, incorporating loose and free-flowing garments, netted veils, and unconventional makeup.
- Nomadic Influences
- Fashion brands can draw inspiration from nomadic lifestyles, incorporating elements like long skirts, headpieces, and unconventional styling to create unique and bohemian looks.
- Disrupted Makeup Techniques
- Makeup industry can experiment with new techniques like smudged horizontal lines and watercolor-like eyeliner to create edgy and unconventional makeup looks.
Where This Applies
- Fashion
- Fashion brands have an opportunity to tap into a post-apocalyptic aesthetic, offering consumers unique and unconventional garments that reflect a new age.
- Photography
- Photographers can explore capturing post-apocalyptic narratives in their work, using desolate landscapes and unconventional styling to create striking visual stories.
- Cosmetics
- Cosmetic brands can utilize and promote unconventional makeup techniques, allowing consumers to experiment with edgy and artistic looks inspired by post-apocalyptic themes.
